Building a modern analytics stack without an engineering degree
The Problem When you’re scaling an e-commerce platform serving 100K+ daily users, gut feelings don’t cut it. We needed data—clean, reliable, accessible data—for everyone from finance to marketing to make informed decisions. The challenge? We had data scattered across Shopify, Google Analytics, Google Ads, and various other tools, but no way to connect the dots. No single source of truth. No automated reporting. Just manual exports and endless spreadsheets. The Solution: A Modern ELT Stack I built our entire analytics infrastructure from the ground up. Here’s what that looked like: ...